The Challenge
Vorix's sales reps were losing 15+ hours per week to manual lead review and CRM data entry.
Every inbound lead required manual review, scoring, and CRM entry. After each call or email exchange, reps were copying notes and updating records by hand. Follow-up sequences were written individually for each prospect. The process was consuming time that should have gone entirely toward closing deals — and top performers were burning out.
Our Strategy
We built an AI lead scoring model and automated CRM updates triggered by real sales activity.
We trained a lead scoring model on Vorix's historical conversion data so high-intent leads were surfaced automatically. CRM records were then updated in real time based on email opens, call completions, and meeting bookings — with no manual input required. Personalised follow-up sequences were automated based on each lead's behaviour, ensuring no opportunity fell through the cracks.
The results
3x more leads reviewed weekly, 50% less CRM admin time, fully deployed in 28 days.
3x
More leads reviewed weekly
50%
Less CRM admin time
28 days
To first results