The Challenge
Made's account managers were spending every Friday manually compiling reports across twelve active client accounts.
Performance data had to be pulled from five separate tools — analytics, paid ads, social, project management, and a time tracker — then formatted into branded reports and sent to each client individually. With twelve accounts, this was consuming an entire workday every week. Errors were common, deadlines were slipping, and the team had no capacity left for strategic thinking.
Our Strategy
We built an automated reporting pipeline that connected all five tools into a single data layer.
Every Friday morning, the system pulled live data from each platform, assembled it into polished branded reports, and delivered them directly to each client — automatically, without any manual input. We also built an internal dashboard so account managers could monitor performance in real time without waiting for weekly report cycles. The full system was live and tested within four weeks.
The results
40+ hours saved monthly, 60% faster reporting, and a team that finally had time to think strategically.
40+
Hours saved monthly
60%
Faster client reporting
28 days
to first results